There is a saying that “he who sweats more in training, bleeds less in war”. A few people are credited for this quote but one thing is certain, the Spartans lived by it.
Spartan warriors were the most fierce fighters and were highly feared by their enemies. They were a group of warriors that had a solid understanding of what it took to be the absolute best. It took lots of hard training and sweaty days. and nights.
It goes without saying that the Spartan’s ability to train harder than any other warrior is single handedly the secret weapon that made them #1 so it only makes sense that we abide by this rule in business as well.
How to “sweat more” than your competitors
A spartan would train in his craft from sun-up to sun-down. Only taking breaks to use the restroom, eat, and tend to his family (unless he was away at war). In business, you need to be doing the same…
Hustle from sun-up to sun-down
If you have a desire to create the absolute best business in a particular market/genre/niche or own the largest corporation in America, there is absolutely no reason why you are not working from sun-up to sun-down (and beyond to tell the truth).
I can recall many days where I woke up, and with little time to waste, had to get right to work. I worked extra hard throughout the entire day, and did not stop working until I absolutely had to go to bed. This is not every day for me, but working from sun-up to sun-down sure is. Why? Because I want to be the best. I want to win. I want to dominate!
Train in your craft
You should never thing that you know all there is to know in your industry. At the rate that technology is changing, there is always something to be learned.
I have a business in the construction industry and it amazes me how many ‘old guys’ in my market discredit our company because “I don’t have a store front” or because “we use satellite images to measure properties and provide proposals” or because “they know everything about their products… the same ones they used in 2001…“.
The truth is, while these folks were busy down-talking our company over the past 7 years because we were the “young kid in the market that thinks he can change how things are done“, we were busy training and becoming better at our craft which led to us taking almost $1.5 million in market share each year.
This is not for everyone.
I do not want you to think that I only advocate for hustling every hour of the day and punting the rest of your life away. While this may very well be the recipe to get where you want to go, it is certainly not for everyone. It takes a very special type of person to be a Spartan. Likewise, it takes a very special type of person to dominate in business.
You cannot talk about being a “baller” if you spend your evenings hanging out, playing video games, or partying. Well, you can talk about it but the fact is, your not a baller and will not become one with those habits.
In order to dominate, be a baller, and become a titan in business, you must sweat more in training (the day to day learning, practice, and hustle of business) so that you bleed less when it comes time for war (fighting for market share, downturn in the economy, landing contracts, hiring, etc.).
Now go be a practitioner!